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Attendee
Cost
Chamber Members $69
Non-members $99
Includes: breakfast and all conference materials.
SCHEDULE
7:00 – 8:00 Breakfast and networking
8:00 – 8:05 Welcome and introduction
8:05 – 8:45 Liz Goodgold - Personal Branding
8:45 – 9:00 Break
9:00 – 9:45 Brenda Buratti - Publicity on a Shoestring
9:45 – 10:00 Break
10:00 – 10:45 Royle Johnson - Traditional and Online Marketing
10:45 – 11:00 Break
11:00 – 11:45 Carri Bugbee - Social Media
11:45 – Noon Cookies and networking
A brief question and answer period will follow each speaker's
presentation.
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Thursday,
January 27th, 2011
Marylhurst University -
Clark Commons
7:00 a.m. - Noon
Register Now
As decision makers in a dynamic landscape—the economy
is changing and so are the ways we reach our customers—you
face many challenges when it comes to knowing what marketing
initiatives to take and what the best practices are once
you've determined what you are going to do.
At this year's Marketing Summit, the focus is providing you
with a broad range of marketing topics to get you thinking
about your marketing strategies. Each business is unique,
so it makes sense that your marketing efforts are tailored
to your business' needs.
FORGE presenters will share the knowledge and expertise they
have garnered from years of being in the business. From branding
to PR, digital and social media to traditional, this year's
Summit has all your bases covered.
Who should attend? Owners and managers of
small and medium sized businesses, managers, directors and
VPs of marketing will all reap the benefits of the 2011 FORGE
Marketing Summit.
REGISTER NOW: For more information contact Jerry Wheeler
at the Lake Oswego Chamber of Commerce 503-636-3634.
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Liz Goodgold
Red Fire Branding: How to create a hot personal branding
so that customers and clients choose you!
 Many
entrepreneurs and executives believe that branding is only
for big consumer product companies with even bigger budgets.
But, the truth is that branding principles applied to the brand
called "YOU" can lead to exponential growth. In this entertaining
and informative talk, Liz combines practical and tactical suggestions
that you can learn today and implement tomorrow!
• Why you should brand like a celebrity
• How to leverage your point of difference
• How to use your brand name to increase recall
• The secrets to a 7-second hook and saying goodbye to the
30-second elevator pitch
• How to fire up your business cards
ABOUT THE SPEAKER
Speaker and author Liz Goodgold is a fiery redhead with over
20 years of experience in marketing and branding. She is the
author of RED FIRE BRANDING: Create a Hot Personal Brand
and Have Customers for Life and DUH! Marketing.
Liz has worked for such major clients as Quaker Oats, Times
Mirror, and Arco Oil as well as with small business owners
and start-ups.
An often-quoted expert, Liz has appeared in over 500 media
outlets including ABC, NBC, CBS, PBS, CNBC, CNN, The Wall Street
Journal, and The New York Times. She also is a highly prized
speaker with her unique blend of energy, humor, and real-world
examples. |
Carri Bugbee
Leveraging social media for your business
 Social
Media seems to be everywhere these days, but what is it, exactly,
and how can it help you? Carri Bugbee will shed light on these
very common questions and will show you how to make the most
of Social Media for your business. Learn how to strengthen
relationships with your customers and increase your presence
in places like Facebook and Twitter.
ABOUT THE SPEAKER
Carri Bugbee is a social media marketing strategist, writer
and PR pro. Her business, Big Deal PR, helps companies and
organizations get ramped up in social media spaces, integrate
those with traditional marketing channels and engage customers.
Bugbee is the founder and president of Portland Social Media
Club, teaches a class in social media marketing at Portland
State University, and provides private training on the functions
and ethos of social media platforms.
In 2009, she won an international Shorty Award in the advertising
category for tweeting as Peggy Olson (@PeggyOlson) from the
AMC hit drama, "Mad Men." Carri has been featured in the Wall
Street Journal, New York Times, Wired.com, BusinessWeek, Advertising
Age, AMCtv.com, CNET, and The Oregonian. |
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Royle Johnson
Integrating traditional media with online marketing for
small-mid size businesses
 I'm
willing to pay for advertising that works, but keep getting
mixed results. Greater Portland is my target, and I know
traditional media is the only way to reach the hundreds of
thousands of consumers I need to create awareness with. My
intuition tells me to go online, but there are so many options.
Where do I start?
Do these questions sound familiar? Royle will provide the
basic online marketing checklist for increasing your ROI
for television, radio and print media campaigns.
ABOUT THE SPEAKER
Royle Johnson is the Digital Sales Director at Alpha Broadcasting
and manages the internet sales and operations for six Portland
radio stations. He began his online career in 1997, leaving
the Seattle Times to start his own digital agency. His company,
Pin Point Marketing, specialized in website development and
search engine marketing. In 2006 he relocated to Portland
and was Entercom's Corporate Director of Digital Sales, working
in 21 US markets. As search marketing became saturated and
keyword costs increased, audio internet advertising became
quite intriguing to his clients. His specialty now is combining
branding goals with ROI tracking.
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Brenda Buratti
Publicity On A Shoestring: How to market your business
with zero dollars
 Market
your small business through effective publicity. In this presentation,
media executive Brenda Buratti shares professional secrets
even the PR pros don't know! Attendees will walk away with
a treasure of insider information that they can immediately
use. Brenda will cover these critical topics:
• The difference between advertising and publicity and why
you need to know
• The top 3 things media people look for
• Finding and targeting who to pitch: it’s not who you think
it is
• How to craft a pitch that cuts through the clutter
• Making sure your interview is a success
• How to become a recurring expert
• Maximizing social media for your business
ABOUT THE SPEAKER
Brenda Buratti is a media executive with over twenty years
experience in every phase of television production. She is
nationally known for having developed groundbreaking local
television programs including a feature magazine program, game
show, and documentaries. Her work has been recognized with
the most prestigious awards in broadcasting including regional
Emmys and the coveted George Foster Peabody award. Her program,
"On the Spot," is included in the collection of New York City’s
Paley Center for Media. Brenda is also the founder of Right
Now Communications and is concurrently the Director of Programming
and Creative Services at KGW-TV and chair of the NBC Affiliate
Promotions Committee. She is a member of the National Speakers
Association. |
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MARYLHURST
UNIVERSITY
Marylhurst University is a private liberal arts university
offering 40 undergraduate and graduate degree and certificate
programs in the arts, humanities, sciences, education and
business. The university serves students of all ages, though
a majority of Marylhurst students are mid-career professionals
juggling the demands of work, family and school. Marylhurst’s
small, seminar-style classes – offered weekdays, evenings,
weekends and online – provide convenience and flexibility
for students with busy lives. The university is located one
mile south of Lake Oswego on Highway 43.
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SPONSORSHIP
OPPORTUNITIES
At the FORGE (Forums on Real Growth and Education) Marketing Summit
some of the most respected marketing professionals in the Northwest
will demonstrate cutting-edge marketing techniques proven to help
small and medium sized businesses not just survive the economic downturn,
but EXPAND THEIR MARKET SHARE. When you sponsor the FORGE Marketing
Summit, your business will reap the benefits:
TABLE SPONSOR $169
• 2 tickets including breakfast
• Sponsor table in premium "Networking Pavilion"
• Opportunities to display company logo and marketing materials
CONFERENCE SPONSOR $750
• Logo on all promotional materials
• Tickets
• Fliers
• Email marketing to members and sponsor databases
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Event website
• Chamber website
• FORGE conference materials
• Lake Oswego Review ads
• Full page ad in conference materials
• Banner space within conference hall
• Company table at conference
• 8 conference tickets including breakfast
PRESENTING SPONSOR $1500
• All above including Presenting Sponsor ID
• 3 minute welcome announcement at beginning of event + introduction
of first speaker
• Raffle sponsor
• Presenting Sponsor ID on KXL 750 AM, The Game 95.5 FM and the Lake
Oswego Review
For more information contact Jerry Wheeler at the Lake Oswego
Chamber of Commerce 503-636-3634 or jerryw@lake-oswego.com.
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